§00 Cover sheet
Ed. 2026
Plumb
Symbol
Brands, written down properly.
We design brands, then write the rules that keep them whole.
Type
300 — 800
Colour
#F5F2ED
#1A1A1A
#D97757
#C9B89B
#6B7280
§01 Principles
Three rules we never break.
Rule 01
Plumb
True to the grid. Every decision measured, nothing left to taste.
Rule 02
Warm
Precise is not cold. A brand should feel made by people.
Rule 03
Lasting
Built to outlive trends: rules a team can keep using.
§02 Colour
Colour, in the right amounts.
Paper does most of the work. Terracotta is rare, so it matters.
Tap a bar to copy its HEX
§03 Type
One family, set with care.
Display 76 / 73
H1 44 / 44
Rules a team can keep
H3 26 / 30
Body copy reads at sixteen.
Body 16 / 24
MONO LABEL · 11 / 14
Label 11 / 14
§04 Image
One light, everywhere.
§05 Grid
Twelve columns, no exceptions.
Every page we hand over snaps to the same grid.
§06 Selected work
Six brands, written down.
Coffee
2026
Cobble
A neighbourhood roaster that wanted to look as warm as it feels.
Outdoor wear
2026
Larch
Technical outerwear with a quieter voice than the mountain.
Stationery
2025
Vellum
Paper goods named, drawn and boxed from scratch.
Hotel
2025
Mesa
A desert hotel that asked for silence, not a logo.
Skincare
2026
Brine
Mineral skincare with labels you can read in the shower.
Architecture
2024
Plinth
An architecture practice drawn with its own section lines.
§07 Applications
The system, out in the world.
Larch · Campaign billboard
Brine · Label system
Cobble · Tote stamp
Plumb
Mesa · Social tile
Mesa · Booking screen
Plinth · Poster pair
Plumb · Business card, hover to flip
§08 Patterns
Patterns that draw themselves.
§09 Services
Services, as working parts.
§10 Logo
A mark, measured.
§11 Details
Up close, it still holds.
§12 Process
Four stops, one day’s light.
Studio
Three people, one standard.
“They wrote down what we could never say out loud.”
Mara Okafor · Founder, Cobble
Field notes
Notes from the studio.
Sign-off
Sign off on a new brand.
Tell us what needs writing down. We reply within a day.
Approval sheet · No. 0221
Plumb
We read every sheet. Nothing is shared.