§00 Case study
Vellum
Paper goods named, drawn and boxed from scratch.
Sector
Stationery
Year
2025
Scope
Naming · Identity · Packaging
§02 Palette · three colours, measured
Outcome
Named, launched and stocked in 14 weeks
The brief
A paper mill’s first consumer line needed a name, a mark and a box that felt as good as the paper inside.
What we wrote down
A name chosen from 300 candidates, a deboss-first mark and a packaging grid that works on eight product sizes.
Next step