§00 Process
Plumb · Brand guidelines · Ed. 2026
Process
Stops
4
Typical
9 to 14 weeks
Meetings
Weekly, 45 minutes
01
Weeks 1 to 2
Interviews with your team and customers, a teardown of what you have, and a written brief we both sign.
02
Weeks 3 to 4
Positioning, naming if needed, and a one-page story in plain words your team can repeat.
03
Weeks 5 to 10
Mark, type, colour, image and pattern, tested on your real applications, not on mock-ups alone.
04
Weeks 11 to 14
A living guideline, master files, templates for your top ten uses and a training call.
Next step