Plumb

Brand guidelines · Ed. 2026

Start a brand

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§00 Brand kit

Plumb · Brand guidelines · Ed. 2026

Brand kit

Our own guideline, in full. Use it to see what a client receives.

Version

2026.1

Pages

Colour, type, mark, grid, pattern

Licence

Studio use only

§01 Mark

The mark.

A sun on a plumb line. Never rotate it, never recolour the sun.

§02 Colour

Five colours.

Paper leads. Terracotta stays under ten percent.

§03 Type

One family.

Hanken Grotesk for everything, JetBrains Mono for specs.

§04 Grid

Twelve columns.

Margins 32, gutters 24, spacing on a base of four.

12 COL

G 20

M 28

§05 Pattern

Three pattern systems.

Lines, shapes and dots. Never mix two on one surface.

§06 Download

Take the files.

Logo, colour tokens, type and pattern seeds in one folder.

Request the kit

Plumb

Brands, written down properly.

Start a brand

Studio

Read

Write to us

Plumb

Baseline · 0

Set at dusk · Edition 2026

Privacy & terms

Plumb

Brands, written down properly.

Start a brand

Studio

Read

Write to us

Plumb

Baseline · 0

Set at dusk · Edition 2026

Privacy & terms

Plumb

Brands, written down properly.

Start a brand

Studio

Read

Write to us

Plumb

Baseline · 0

Set at dusk · Edition 2026

Privacy & terms

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