§00 Case study
Mesa
A desert hotel that asked for silence, not a logo.
Sector
Hotel
Year
2025
Scope
Strategy · Identity · Website
§02 Palette · three colours, measured
Outcome
Booked out its first season
The brief
Twelve rooms built from local clay. Mesa wanted guests to remember the light, not the logo.
What we wrote down
A sun-path calendar that sets the colour of every printed piece by the time of year, and a website that changes palette at dusk.
Next step