§00 Case study
Cobble
A neighbourhood roaster that wanted to look as warm as it feels.
Sector
Coffee
Year
2026
Scope
Strategy · Identity · Packaging
§02 Palette · three colours, measured
Outcome
Opened two new bars on the new identity
The brief
Cobble had outgrown a logo drawn on a napkin. Three bars, a roastery and a wholesale list needed one system that felt as local as the first counter.
What we wrote down
A stamp-like wordmark, a palette taken from roasting stages, and a cup-sleeve grid that every new bag, menu and sign now follows.
In use
Two new bars opened on the system without a single new design brief. The guideline did the work.
Next step