§00 Case study
Brine
Mineral skincare with labels you can read in the shower.
Sector
Skincare
Year
2026
Scope
Identity · Packaging · Guidelines
§02 Palette · three colours, measured
Outcome
Label rules shipped on 22 products
The brief
Brine makes serums from coastal minerals. Its labels were beautiful and unreadable. We fixed the second part.
What we wrote down
A label grid with one type size for ingredients, one for the name and nothing else, applied across 22 products.
Next step