§00 Case study
Larch
Technical outerwear with a quieter voice than the mountain.
Sector
Outdoor wear
Year
2026
Scope
Identity · Guidelines · Campaign
§02 Palette · three colours, measured
Outcome
One guideline across 9 retail partners
The brief
Larch makes jackets that outlast trends. Its brand did not. We rebuilt it around one colour, one typeface and a strict photo rule: the landscape is always bigger than the person.
What we wrote down
A 40-page living guideline covering hang tags, retail walls and campaign layouts, shared with nine wholesale partners.
Next step